Privacy Policy

Protecting your information and respecting the privacy of your data when using our Site is of the utmost importance to us, so we take appropriate security measures and care about the ease of use of our sites. This Policy establishes the rules and framework for the processing of your data, as well as your rights and obligations related to this.

Terms and definitions:

  • The site is an online store at https://farfiworldwide.com/
  • User is a natural person who uses the Site.
  • Farfi – 1 Shkilna Street, Chernivtsi, Ukraine, TIN (YEDRPOU): 3677004617
  • GDPR – Regulation of the European Parliament and Council (EU) 2016/679 of April 27, 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data, and on the repeal of Directive 95/46/EC.

The controller of personal data is:

Farfi Company - Shkilna Street 1, Chernivtsi, Ukraine, TIN (YEDRPOU): 367700461

Farfi has approved the position of Data Protection Officer, who can be contacted on all issues related to the processing of personal data and the exercise of rights related to data processing:

  • by mail: Farfi, str. Shkilna 1, Chernivtsi, Ukraine, TIN (YEDRPOU): 367700461
  • by e-mail: farfishop@gmail.com

Purposes and legal grounds of personal data processing

  1. Making purchases and receiving services online

We process your data to the extent necessary for the conclusion and execution of the sales contract and the provision of other services, such as:

  • providing access to the Sites for the purpose of presenting and selling our products;
  • launch of permanent and periodic advertising programs;
  • processing of completed transactions, which includes, for example, settlement of payments and shipment of goods;
  • consideration and processing of requests related to consumer rights, for example, within the limits of the statutory warranty or return of goods both before and after the conclusion of the sales contract, in particular by direct contact (phone, e-mail);
  • provision of own: information, messages, mailings and other means of direct communication to Farf;
  • ensuring the security, functionality and stability of our services at all levels;
  • evaluation and measurement of data related to the purchase process, including returns and cancellations made by the User;
  • offering, delivery and processing of gift cards and discounts;
  • Farf's presentation of its own products based on your fashion preferences.

In the case of concluding and executing a contract and providing services that you want to use, your personal data is processed on the basis of the concluded sales contract (Article 6(1)(b) of the GDPR). In other cases, the legal basis is the legitimate interest of the Farf company arising from the subject of its activity (Article 6(1)(f) of the GDPR).

  1. Presentation of goods and services

Your data may also be processed for:

  • analysis of the frequency of display of products on the Site and presentation of Farf products and services, taking into account your purchase history and preferences,
  • personalization of the presentation of goods and services of the Farf brand based on the data provided by you,
  • adapting the display of products on the page and creating recommendations that match your fashion preferences.

For this, we use data about your device and access data, as well as similar data received from our partners. Personalized presentation of goods and services ensures convenience and ease of use of the Site and availability of all the goods offered by us. Personalization helps us present products and services based on your needs.

The legal basis for data processing for the purpose of selecting our products according to your preferences is the legitimate interest of the LPP company, which consists in direct marketing (Article 6(1)(f) GDPR).

  1. Advertising and marketing research, data analysis

As part of data analysis, which includes marketing research, we use your data for our own advertising purposes to:

  • to create target groups of users (including in social networks such as Facebook) with similar interests and expectations, a similar approach to using the site or making purchases (segmentation);
  • collect and process information about demographic data, fashion preferences, purchasing habits and use of the Site, as well as use this information to carry out activities to promote Farf brand goods and services;
  • identify and forecast fashion trends;
  • to make forecasts regarding purchases on the Internet;
  • advertise our products and services;
  • plan and analyze the effectiveness of advertising activities in target groups;
  • improve and adapt promotional activities to promote our own products and services.

In this way, we can present you with Farf brand products of interest to you according to your preferences, using aggregated and anonymized statistical data, as well as data that can be attributed to a specific person by performing additional actions.

  1. Development of goods and technologies

We use your data for the purpose of developing our products and services (creating mobile applications, developing technologies, personalizing our services) and selecting them according to your preferences. At the same time, we use aggregated, pseudonymized or anonymized data, which facilitates and accelerates the resolution of problems related to making purchases online, as well as positively affects the level of customer service. Thus, we pursue the following goals:

  • creation of technical solutions to eliminate problems related to the search for the necessary goods and simplify the process of making purchases;
  • improvement of communication channels with the Controller using automated means of communication (for example, a chatbot);
  • optimization of personalized services and technologies in the field of data analysis, Farf promotion and online shopping;
  • development of technologies to ensure the security of information systems, personal data and fraud prevention;
  • optimization of business and logistics processes by accelerating and simplifying the execution of concluded contracts and offered services;
  • constant development of technical solutions that simplify and optimize the personalization of the offered goods and services;
  • implementation and development of solutions for the automated solution of problems reported by clients;
  • fraud prevention;
  • development and verification of software solutions aimed at optimizing the necessary business and logistics processes.

The legal basis for processing your data is the legitimate interest of the Controller, which includes the development of goods and technologies necessary for the proper conduct of business and the selection of goods and services according to your needs (Article 6(1)(f) GDPR).

  1. Optimization of services

In order to improve our business operations and protect the interests of Farfi, your data is processed in order to:

  • improve customer service provided by the customer service department, in particular by implementing solutions that simplify the processing of registered problems (service automation);
  • prevent fraud;
  • ensure compliance with the rights of consumers stipulated by the conclusion of the contract (the right to file complaints or return goods);
  • properly fulfill the obligations of the Farfi company related to the conclusion of sales contracts (documentation of the agreement and storage of tax documentation);
  • to confirm the compliance of our activities with the requirements of the law, especially in the field of compliance with consumer rights and protection of personal data;
  • ensure compliance with Farfi's requirements.

The legal basis for processing your data is a legitimate interest, which consists in optimizing our business activities, and if the need for data processing arises from the norms of applicable legislation (for example, tax legislation, legislation on the protection of consumer rights), the data is processed for the purpose of demonstrating the compliance of our activities with such legislation (Article 6(1)(f) ZRZD).

What data we process:

  • To receive information (mailing) about promotions, special offers, discount codes: e-mail address, phone number, date of birth.
  • To execute your sales contracts registered on the Site: name and surname, e-mail address, phone number, address (street, house number, apartment number, postal code, city or village, country), individual tax number or individual identification number (if an invoice has been issued), data on purchases made on the Site.
  • For the performance of contracts concluded without registration on the Site: name and surname, e-mail address, phone number, address (street, house number, apartment number, postal code, city or village, country), individual tax number (if an invoice has been issued) .
  • To receive notifications about the availability of the goods specified by you: e-mail address, phone number.
  • To make payments for your returned goods: bank account number.
  • To contact you: name and surname, transaction data (delivery address, ordered goods), contact data (postal address: street, house number, apartment number, postal code, city or town, country, email address, number telephone), voice - in order to improve the quality of customer service, we may record telephone conversations, which you will be informed about at the beginning of the conversation.

Rights of data subjects

In connection with the processing of personal data, you have the following rights:

  • Object to full or partial processing of your data or processing for a specific purpose.
  • Limit the processing of your data for a certain time or to a certain extent.
  • Unsubscribe from the newsletter.
  • Transfer your data to another organization. To do this, you can contact us through the feedback form, indicating the name and address of the organization to which we need to transfer your data, as well as the amount of data - that is, indicate what information needs to be transferred. The transfer of data will take place in electronic form after confirmation of the request. This is necessary to ensure the protection of this data and to ensure that the request comes from you.
  • Receive information about the scope of personal data processing.
  • Submit a complaint to the supervisory body for personal data processing; in Ukraine.

Submitting requests and exercising your rights will not affect our previous actions. You will be informed about the results of your request within a month.

We retain data about your transactions for the period prescribed by tax law or to comply with our interests as a Controller by gathering evidence related to handling complaints or returning goods. Your deletion of data does not entail termination of their processing in the specified aspect.

Communication with us regarding the processing of personal data

You can send us any messages or requests related to the use of personal data in any way convenient for you:

  • Email: farfishop@gmail.com
  • By phone: +380955664138 (Payment for connection according to the operator's tariffs).
  • Using the feedback form on the Site
  • By mail to the address: 1 Shkilna Street, Chernivtsi, Ukraine

Period of storage of personal data

We store personal data for the following periods:

  • established by tax legislation (transaction data) – 5 years after the end of the tax year in which our tax liability arose,
  • due to an appeal to the customer service department (in any form) - 2 years after each appeal,
  • of our advertising activities (emails) - until you withdraw your consent to receive them,
  • direct advertising of our goods - until you express a direct and legal objection,
  • waiting for notification of product availability - up to 6 months after your request,
  • statistical activity, presenting or defending against claims (for example, complaints) - until the end of the period provided for presenting claims by the current legislation.

Transfer of data for processing and their sharing

We transfer your data to our partners and companies of the Farfi group for processing to the extent necessary to achieve certain purposes. These include, but are not limited to, employees of warehouses and points of sale. In order to improve the convenience of using the online store, we may also transfer your data to providers of IT or analytical services (for example, related to the preparation of personalized product presentation or user segmentation), to cloud service providers (for example, by using software on the providers' servers) , to companies that send correspondence advertising our goods or services (mailing). We also provide data to organizations that participate in the performance of the contract concluded on the Site, for example, courier companies and operators of payment systems. From the moment of data transfer, they become controllers of such data.

Except for the purposes specified in the Privacy Policy, your personal data will not be transferred to third parties or any other organizations. Therefore, you will not receive any promotional material other than ours. We do not provide advertising services to third parties.

We guarantee the security of processing your personal data, for which effective and carefully selected technical and organizational measures are applied.

Transfer of data outside the EEA

As part of the Controller's use of tools to maintain ongoing operations provided, for example, by Google, your personal data may be transferred to a country outside the European Economic Area (EEA), in particular the United States of America (USA) or another country in which Google is a partner maintains tools used to process Personal Data together with the Controller. Adequate security of processed personal data outside the EEA is guaranteed by the application of external agreements related to data processing based on standard contractual clauses that meet the requirements of the GDPR.

Commercial information - Newsletter

You can subscribe to our newsletter by providing your email address or phone number. By providing this information, you agree to receive commercial information exclusively from Farfi (via email or text). We inform you about available goods and services, trends, special offers, sales, discount codes and pending purchases in the online store using electronic means of communication. You may also be asked to provide feedback in the form of surveys.

You can unsubscribe at any time by clicking on the link included in all of our communications or by emailing us at: farfishop@gmail.com

Notification of product availability

Upon your request, we can send you electronic notifications about the availability of the products you specified. When the product is available, you will receive a notification to the specified e-mail address. Providing personal data is voluntary, but it is necessary to receive notifications.

Data processed by websites and mobile devices

In order to provide you with services (when necessary or arising from our or third parties' legitimate interests), we have the right to automatically receive and record data transmitted to the server by browsers or your devices (for example, to ensure the security of IT assets or the security of other Users) . This data may include, for example, cookies, IP address, software and hardware settings, sites viewed, mobile device identification number, application usage information and other data about the devices and systems you use. The collection of such information supports the proper functioning of the web pages and ensures the ease of use and full access to our Site for you.

Cookies

Cookies are small text files that contain IT data and ensure proper functioning of the Site. They are stored on your end devices. These files allow us to recognize your device and customize its appearance according to your preferences. Cookies are necessary for correct authorization on the Site and uninterrupted use of all its functions. Cookies contain information about your actions on the Site, but do not allow you to be fully identified. Cookies can be used, in particular, for:

  • adapting the content of the Site to your preferences and optimizing the use of web pages,
  • creating statistics that help us understand exactly how you use our Site and how to display content that matches your fashion preferences.
  • session maintenance,
  • presenting promotional materials about our products according to your needs.

Google Ads Customer Match

As part of using the Google Ads Customer Match tool, we may transfer a secure database of email addresses or phone numbers of our customers to Google services. If you are a registered user of, for example, YouTube, Gmail or other Google group services, and your email address or phone number matches the one you entered when visiting Google group services, you may be presented with sponsored messages about our offers, trends, promotions, sales or discount coupons. We will not send you promotional information directly to your email address or phone number through this tool. More detailed information about showing ads to people from the list of regular customers can be found at the link: https://support.google.com/google-ads/answer/7474263 .

Facebook plugin

Our website contains a plug-in for Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA). The Facebook plugin is marked on our website with the Facebook logo. This plugin will connect you directly to our profile on the Facebook server. After that, Facebook learns that you visited our site from your IP address.

If you visit our website without leaving your Facebook profile, Facebook will save information about your visit. Even if you are not logged in, Facebook may receive information about your IP address. We especially want to emphasize that Facebook does not inform us about the collected data and its use. We do not know the amount of information collected by Facebook and the purpose of such collection.

If you would like more information about the privacy policy, please contact Facebook or read its terms of use:

https://www.facebook.com/about/privacy/ . If you do not wish to provide Facebook with information about your visits to our web pages, we recommend that you first log out of your Facebook account.

Pixel and similar technologies

Partners whose services we use may place pixel technology on our website. When using "pixel" or similar technology, when you visit our site, a connection is established between it and the partners' servers. The use of the "pixel" requires the permission you provide when accepting advertising cookies. Our partners may match special offers displayed for our products with your fashion preferences, determined based on information our partners receive during your interactions with the Sites. Thus, you receive more personalized content about our products and therefore more interesting and relevant information that matches your preferences. Receiving such data also allows us to measure the effectiveness of personalized advertising and to compile reports on its content.

Facebook Pixel

Our web pages include the Facebook Pixel, which allows us to show you advertisements for our brand products based on your interests when you visit Facebook or other sites that also use this tool. In this way, you can receive personalized advertising so that our site and the products we offer are as interesting and relevant as possible for you. Providing this data also allows us to measure the effectiveness of personalized advertising and to compile reports on its content. The collected data is anonymous, as we do not receive information about the identity of the user. The data is stored and processed by Facebook, so it can be linked to the corresponding user profile. Facebook uses this data for advertising purposes. For more information about privacy protection, go to the Facebook website: https://www.facebook.com/about/privacy/ . You can disable the "Custom Audiences" remarketing feature yourself in the ad settings section. To do this, you need to log in to your account.

TikTok Pixel

Our sites include the TikTok Pixel, so every time you visit the TikTok site, you will be presented with advertisements for products of our brands that are relevant to your interests. In this way, you can receive personalized advertising of our products, which will be as interesting as possible for you and best match your preferences. Receiving such data also allows us to measure the effectiveness of personalized advertising and to compile reports on its content. The collected data is anonymous, as we do not receive information about the identity of the user. The data is stored and processed by TikTok, so it can be linked to the corresponding user profile. TikTok uses this data for advertising purposes.

For more information on privacy protection, go to the TikTok website: https://www.tiktok.com/legal/cookie-settings

Information about Farfi brand profiles in social networks

We have profiles on the following social networks: Facebook, Instagram, Pinterest, TikTok (hereinafter "social networks"), where we publish information about the products of our brand. Administrators of social networks record your behavior with the help of cookies and other similar technologies, in particular during each visit to our profiles. The full scope and purposes of personal data processing in social networks are determined by their administrators.

If you visit our profiles, we get access to general statistics about your interests and demographic data (such as age, gender, region) generated by social network administrators. We bear full responsibility for the management of such profiles and publications in them, for the information published by users, including in personal messages, as well as for communication on the specified social network sites.

Facebook and Instagram are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).

Pinterest is operated by Pinterest Inc., 550 Brannan St, San Francisco, USA

If you have an account with a particular social network, we have access to information that has been set to public status on the same terms as other users of the site.

When you access our profile, the social network administrator uses cookies and other similar technologies to monitor your behavior and actions. This information is used, for example, to create site statistics. The statistics contain only anonymized statistical data about users who visit the profile and cannot be linked to a specific person. We do not have access to personal data used by social networks to prepare, for example, site statistics.

Thanks to site statistics generated by social networks, we have information about how you use our profiles and which posts are the most popular. We use this information to improve our profiles by more accurately matching the content we publish to your interests and preferences. Site administrators of all specified social networks are responsible for processing your data for the purpose of generating site statistics. Therefore, each administrator is obliged to advise you on any issues related to the processing of personal data for the purpose of creating site statistics and the possibility of exercising the right to privacy in accordance with current legislation.

We use the services offered by social network sites to promote goods and services, in particular by segmenting users, and conducting activities aimed at the correct selection of the goods offered by us according to your needs (in accordance with the rules set out in the terms of use of such sites).

For more detailed information about your data protection rights in connection with the creation of site statistics and the possibility of exercising these rights directly while visiting social networks, follow the links:

Instagram: https://help.instagram.com/5195221251078753

Pinterest: https://policy.pinterest.com/en-gb/privacy-policy

TikTok: https://www.tiktok.com/legal/privacy-policy-eea?lang=en

Google Analytics data protection declaration

Our sites use the analysis mechanisms of the web services of Google Inc. ("Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA"): Google Analytics, Google Double Click and Google Tag Manager. Google Analytics, Google Double Click and Google Tag Manager use cookies to analyze website performance. The information collected with the help of cookies is transmitted to Google servers in the USA and archived.

If the IP anonymization function is activated when you visit our website, your user IP address will be shortened by Google. This applies to member states of the European Union and other countries listed in the Agreement on the European Economic Area. The full IP address is sent to a Google server in the USA, where it is shortened, only in special cases. In such cases, the IP anonymization function is active on our site.

At the request of the site operator, Google uses the collected information to analyze site traffic and prepare reports on site use and other services related to the use of the Site. The IP address transmitted by your browser to Google Analytics is stored separately from other Google data.

You can manage your cookie settings in your browser. Your choice can affect the full use of all the site's features. You can disable the storage of site usage data (including your IP address) collected by cookies and their transfer to Google, as well as access to them by Google, by downloading and installing the plug-in available at the link: https: // tools.google.com/dlpage/gaoptout

We use Google Analytics to analyze the use of our site, in order to improve it and present you with the most interesting products of our brands.

Google Ads

As part of the use of Google Ads tools, your data may be sent to other partners and suppliers of Farfi. The purpose of using Google Ads is to promote the products of our brands with the help of Google Ads and external sites. With the help of data obtained during advertising campaigns, we can determine the level of effectiveness of our advertising activities. To do this, we only show ads that match your fashion preferences, and our goal is to improve our site and make it more attractive to you. If you visit our site through Google advertising, Google Ads, a cookie will be stored on your computer, but it will not allow you to be fully identified. The collected information may relate to the display of specific advertisements on the sites, in the Google search engine and from Google's partners. If you are a registered Google user, Google can associate your visit to our website with your account. If you are not a registered Google user or are not authorized, Google may store your IP address.

If you do not want to receive personalized presentations of our products or advertising from our partners, you can do the following:

  • change your browser settings accordingly, rejecting the use of third-party cookies ;
  • block tracking cookies, i.e. block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads in the browser settings; these settings will be deleted after the cookies are deleted;
  • disable personalized advertisements that are part of the "About Ads" campaign on the page http://www.aboutads.info/choices ; settings will be deleted after deleting cookies;
  • permanently disable cookies in Firefox, Internet Explorer or Google Chrome at http://www.google.com/settings/ads/plugin . Please note that this may limit the functionality of our site.

For more detailed information on Google's privacy policy, visit the link: https://policies.google.com/privacy?hl=uk

Facebook Custom Audience

As part of using the Facebook Custom Audience tool, we can transfer a secure database of email addresses or phone numbers of our customers to Facebook services. If you are a registered user of Facebook or other Meta group services and your email address or phone number matches the one you entered when visiting these services, you may be presented with sponsored messages about our offers, trends, promotions, sales or discount coupons . We will not send you promotional information directly to your email address or phone number through this tool. You can disable the Custom Audiences remarketing function yourself in the ad settings section. To do this, you need to log in to your Facebook account. More detailed information about non-standard target audiences can be found at the link:

https://en-gb.facebook.com/business/help/341425252616329?id=2469097953376494

Google Campaign Manager, Display & Video 360, Studio, Search Ads 360

We use Google Marketing Platform analytics tools such as Display & Video 360, Campaign Manager 360 and Search Ads 360. Our websites use the Floodlight DV360 tag to measure the effectiveness of our brands' advertising campaigns. The goal is to optimize the display of certain advertisements in favor of those that properly match your preferences or fashion tastes. The tool allows you to collect and store information about the advertisements you click on, as well as information based on your behavior on third-party websites. Google uses the cookie identifier to record which advertisements are displayed in a particular browser and can thus prevent them from being displayed more than once. In addition, Google may use cookie identifiers to record conversions related to ad requests. Cookies do not contain personal data such as e-mail addresses, surnames or home addresses. This tool enables your browser to automatically connect to a Google server.

Our goal is to bring you products from our brands that match your interests.

For more information about the Google Marketing Platform, go to https://marketingplatform.google.com/about/ .

Rejection of marketing tools

You can manage your cookie settings in your browser. Your choice can affect the full use of all the site's features. You can disable the storage of site usage data (including your IP address) collected by cookies and their transfer to Google, as well as access to them by Google, by downloading and installing the plug-in available at the link: https: // tools.google.com/dlpage/gaoptout

If you do not want to receive personalized presentations of our products or advertising from our partners, you can do the following:

  1. change your browser settings accordingly, rejecting the use of third-party cookies ;
  2. block tracking cookies, i.e. block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads ; these settings will be deleted after the cookies are deleted;
  3. disable personalized advertisements that are part of the "About Ads" campaign on the page http://www.aboutads.info/choices ; settings will be deleted after deleting cookies;
  4. select permanent disablement in Firefox, Internet Explorer or Google Chrome at http://www.google.com/settings/ads/plugin ; however, please note that this may limit the functionality of our website.

 

For more detailed information on Google's privacy policy, please visit: https://policies.google.com/privacy

Changes to the Privacy Policy

Services and functionality of the Site may change, and in connection with this, changes to the Privacy Policy may be made in the future. We will announce the release of new versions of the document on the Site. The document is presented for informational purposes. The above information was updated on 10.01.2023

LLC Farfi, 1 Shkilna Street, Chernivtsi, Ukraine, TIN (YEDRPOU): 3677004617